We decided to take our love for design to the Instagram platform. For a week at a time, we turned over the reigns of our Instagram account to some of our favorite people using Instagram in a unique way. We worked with each Instagrammer to create themes for content creation and they did the rest, including a few behind the scenes posts on their feeds as well. 

We posted the final images on Instagram and used other platforms like Twitter to drive traffic to our Instagram page.

We launched the #designCRUSH campaign with artist and instagrammer-extraordinare, @brockdavis. It was an overall success, gaining followers as well as media attention.

The second #designCRUSH, @thuglifeforevs, saw even greater engagement, with all posts performing over 5000 likes, and one even hitting 10.5K - a new high at that time, for @target.

The third #designCRUSH, @viewfromthetopp, merged style and fun. Again, all posts received over 5000 likes, and @viewfromthetopp received a steady stream of new followers.

The fourth #designCRUSH, @paperfashion, broke the record for most likes on @Target, with her toothpaste post hitting 20,000 - almost double the record set by our second #designCRUSH.

Comments and chatter around all artists so far have positive and we're looking forward to another crush, soon.

Creative Team: Travis Robertson (CD), Jon Baugh (ACD), Michael Harris (AD), Kiera Jacobson (CW)